Top 10 Best Email Marketing Services In 2022 [In-Depth Review]

Top 10 Best Email Marketing Services In 2022 [In-Depth Review]

Finding the best email marketing services available can be challenging. There are many more up-and-coming players in the sector than there are established names.

To find the golden ratio, we must go beyond a simple investigation of their attributes to find out which ones can maximize the effect of your campaigns without compromising usability or price.

We've compiled a list of the best email marketing services for 2022 in order to assist you in taking your business to new heights.

Best Email Marketing Services: Comparison Table

With a return on investment of $49 for every $1 spent on email marketing, you should get started as soon as possible. 

It all boils down to the features, price, and performance of your email program, as you can see below:

No.Email Marketing ServiceEase of UsePricing per MonthFree PlanCustomer Support
1GetResponse5/5Starting From
$20.00
YesPhone / Live Chat
2Moosend5/5Starting From
$8.00
YesEmail / Phone / Live Chat
3Active Campaign5/5Starting From
$15.00
No
(Free Trial)
Email / Phone / Live Chat
4AWeber4/5Starting From
$20.00
YesEmail / Live Chat
5Sendinblue5/5Starting From
$25.00
YesEmail / Phone / Live Chat
6Mailchimp5/5Starting From
$15.00
YesEmail / Phone / Live Chat
7MailetLite4/5Starting From
$10.00
YesEmail / Live Chat
8Constant Contact4/5Starting From
$20.00
No
(Free Trial)
Email / Phone / Live Chat
9Hubspot4/5Starting From
$50.00
YesEmail / Live Chat
10Convertkit4/5Starting From
$25.00
YesEmail / Live Chat


Consider the following if you're still contemplating Gmail, Outlook, or Yahoo! Mail for your business:

  • These services aren't designed for mass emailing.
  • Your deliverability rates may suffer as a result of ISPs classifying your efforts as spam.
  • Unsubscribes will increase if you are flagged as spam.

It's reason enough to invest in a professional email marketing platform if you can't get your emails to your target audience.

So, without further ado, here are the finest services for 2022 that will help you scale your business with ease.

1. Getresponse: The Most User-Friendly Experience for Email Marketing

  • Payment Plans: Based on contact numbers
  • Pricing: Starting From $12.30
  • Ease of Use: 5 out of 5 – Extremely simple to use.
  • Free Version: Yes, there's also a free version available.
  • Drag-and-drop: Available.
  • Mobile-Friendly: Yes, the editor is mobile-friendly.
Turn leads into sales with free email marketing tools (en)

Here's what our testers had to say about GetResponse in a nutshell: "From beginning to end, the process is seamless, user-friendly, and you have a plethora of alternatives." A built-in image editor, on the other hand, would improve the experience."

The quick-action buttons on the dashboard make it simple to add your contacts. Vary according to the size of your contact list, the importing operation will take anywhere from a few secs to several hours.

To create your email, you can use one of several pre-designed templates, build from scratch, or paste your Html file into the editor. You can use drag-and-drop features and also the forming blocks toolbar when working with a template.

When hovering over an added construction block, we particularly loved the block's name display. You may also preview your emails on a desktop or mobile device to ensure that they appear fantastic on all platforms.

Getresponse Mobile Editor (App)

GetResponse's mobile app allows you to access data, send emails, and handle contacts. However, the app's email editor is a letdown. You can only compose word-based greetings, and there are few customizing possibilities (minus some emotions).

Getresponse Free

Getresponse Features

GetResponse is a provider of webinars and eCommerce websites. In fact, even the most basic plan includes tools for both. That is not to say that this service does not work with other companies; on the contrary.

Because of price model is based on the number of subscribers, you can send an unlimited number of emails to your list. Other key features include a drag-and-drop email designer, mobile-friendly emails, varying content depending on customer segmentation, and email automation options with blog digests.

GetResponse's customer service is available 24 hours a day, seven days a week via live email and live chat, which is helpful if you're new to email marketing. You'll also get additional phone assistance, a Slack channel, and a dedicated support person if you choose a custom package.

Getresponse Pricing & Plans

Getresponse has both free and premium subscription programs. The price of GetResponse is defined by the number of email accounts on your list. The best rates are available with a two-year commitment. For 1,000 contacts, the most basic plan costs $12.30 per month ($0.0105 per contact).

Getresponse Free

GetResponse doesn't offer refunds on paid plans, however, you can test it out for 30 days. Also, no payment card information is required for the trial version.

2. Moosend: The Best Email Marketing Applications for Small Businesses

  • Pricing: Paid options start at $8/month.
  • Free Version: Yes.
  • Best For: eCommerce, SaaS, Publishers, Bloggers, and Agencies are the best fit.
  • Unique Feature: Advanced audience segmentation.
  • Ease of Use: 5/5 – Very Easy
Moosend: Best Email Marketing Software For Small Enterprises

Moosend is the greatest email marketing service for small businesses because of the wide range of capabilities it can offer at a moderate price. As a result, it is appropriate for both experienced and inexperienced users. The tool is a sophisticated drag-and-drop builder and offers a variety of responsive email templates that you can fully personalize for your email campaign

You can now conduct spam and delivery tests on your email marketing campaigns to ensure that your contact list receives them. You won't have to be concerned about the spam folder or email delivery because Moosend has a 98 % sender reputation!

The real-time statistics and reports will also aid in the optimization of your marketing plan by allowing you to track the performance of your emails. 

Even if you join up for a free account, Moosend will provide you with powerful tools and a simple user experience to help you scale your email marketing plan.

Moosend Features

  • Drag-and-drop editor: With the drag-and-drop editor, you can create gorgeous newsletters without any prior experience.
  • Email newsletter templates: Email newsletter designs that are responsive and adaptable to your needs.
  • List segmentation: use personalized content to successfully target your readers.
  • Landing pages: Use high-converting landing pages to enhance your new leads.
  • Subscription forms: Design subscription forms that complement your website to ensure you never miss a lead.
  • Reporting and analytics: Track and monitor campaign performance via reporting and analytics.
  • Integrations: Link your apps to boost your productivity via integrations.

Moosend Pricing & Plans

You can construct forms and processes with a free account that allows you to send limitless emails to 1,000 subscribers. The landing page builder is included in their subscription plans, which start at $8/month.

3. ActiveCampaign: Top Email Automation Platform

  • Pricing: A 14-day free trial is available, with premium subscriptions starting at $15 per month.
  • Best For: eCommerce, SaaS, Publishers, Agencies, and Influencers are the best fit.
  • Unique Feature: Optional event tracking is a unique feature.
  • Ease of Use: 5/5 – Very Easy
  • Free Version: No
  • Drag & Drop Editor: Available
  • Mobile-Friendly Editor: Yes
ActiveCampaign: Top Email Automation Platform

Another email marketing platform with a reputation for marketing automation is ActiveCampaign. The email creator is easy to use and allows you to produce a newsletter in less time than ever before. Additionally, the email marketing software provides you with a lot of themes to help you in creating emails more rapidly.

Not only that, but ActiveCampaign's CRM functionality allows you to maximize the value of your connections. You may use labels and notes, as well as set up appointments and DM contacts.

The event tracking tool comes in handy when you want to keep track of your contacts' specific activities. You may personalize your content and improve the performance of your marketing campaigns by transferring data from these activities to your email marketing platform.

Overall, ActiveCampaign has advanced automation capabilities that are ideal for seasoned email marketers. In comparison to other ActiveCampaign competitors, however, if you wish to design simple sequences, the tool may be tough to use.
  • An automation builder is a drag-and-drop tool.
  • Optional hyper-personalization for event monitoring.
  • A user interface that assists you through all the procedures.
  • A built-in CRM that streamlines the marketing strategy.
  • A large variety of connections that assist you to work more efficiently.

Active Campaign Pricing & Plans

ActiveCampaign does not have a free plan, despite being one of the greatest email marketing platforms. It does, however, offer four premium subscriptions, starting at $15 per month, that include email marketing, web forms, automation, and other features.

4. AWeber: Best Email Marketing Tool

  • Pricing: A limited number of free plans are available; premium plans begin at $20 per month.
  • Best for: Online Media, Marketers, and Advertisers are the best candidates.
  • Unique Feature: Email testing across devices is a unique capability.
  • Ease of Use: 4 out of 5 - Easy.
  • Free Version Feature: Yes.
AWeber: Best Email Marketing Tool

AWeber is an email marketing solution that offers email marketing as well as as many integrations as you require to boost your marketing efforts.

You can use this email marketing system to build, curate, and send email marketing campaigns and targeted messages using automation. You can link AWeber to some of the greatest eCommerce systems like WooCommerce and Shopify, as well as CRMs like Salesforce, through its connections.

Another feature of the email marketing platform is the ability to test emails across devices via its integrations. This feature could be extremely beneficial for organizations.

You can almost guarantee that nothing will be clipped if you examine how your emails look across all email clients and devices. The features of AWeber can almost guarantee the quality and appearance of your email.

AWeber Features

  • Email testing on several platforms.
  • To improve your marketing game, create newsletter registration forms.
  • Options for list management and segmentation.
  • A slew of integrations that help you get more done.
  • Particular email support is available to support you.

AWeber Pricing & Plans

The platform provides a free subscription with 500 subscriptions and 3,000 email submits every month. AWeber's cost starts at $20 per month, which gives you the opportunity to all of the system's capabilities.

5. Sendinblue: Best Email Marketing Service with Automation

  • Payment Plans: Based on Sent Emails.
  • Pricing: Starting From $25.00.
  • Ease of Use: 5 out of 5 – Extremely simple to use.
  • Free Version: Yes, there's also a free version available.
  • Drag-and-drop: Available.
  • Mobile-Friendly: Yes, the editor is mobile-friendly.
Sendinblue: Best Email Marketing Service with Automation

Here's a quick rundown of our testers' thoughts on Sendinblue: "The usability of Sendinblue is quite intuitive, although the account setup process and the first campaign require some time."

The three methods for adding contacts are copying and pasting, importing contact lists from a file, and manually entering contacts. These are all easy to use. The data mapping tool of Sendinblue, on the other hand, needs you to match the extra data to contact information, which really is permissible but not mentioned specifically during the process.

The most outstanding feature of Sendinblue is its email design tool. Create a campaign and fill in some basic information to get started. The editor's interface is straightforward, with only a few popup windows blocking the view.

Drag-and-drop, "Text File Editing," and specially designed HTML code are the three methods for generating your email. Each of these options is simple to use and navigate. You can also preview your email on a PC, tablet, or mobile.

Before you can deliver your mail to your contacts, you first must go through an overview page that showcases the configuration, images, and contact information. This is an excellent function to use before hitting the Send button to double-check that everything is right.

Sendinblue Mobile Editor (App)

Sendinblue does not have a dedicated mobile app. In contrast, their editor is fully functional in a mobile browser.

Sendinblue Features

The email marketing solutions from Sendinblue have a lot of modern features. These capabilities allow you to take advantage of current email marketing trends. While many of the more powerful features are only accessible on higher-tier subscriptions, the basic elements of the free plan would be enough to get you to begin with email marketing.

An unlimited amount of contacts and details, a simple drag-and-drop-based design tool, email personalization, mobile-friendliness, customer segmentation possibilities, and bespoke email automation rules are the primary aspects we wish to highlight. A fully complete sales CRM, a live chat plugin, and direct access to change Facebook advertisements in Sendinblue's campaign management tool are all included.

Sendinblue's customer care is offered via email by default. They do offer a large knowledge base with helpful articles that you may look through for further information.

Sendinblue Pricing & Plans

Free, Lite, Premium, and Enterprise are the four official plans offered by Sendinblue. However, for an additional monthly price, there is a package called Lite+ that offers some usability. All plans, including the free one, have the capabilities needed to build and launch an email campaign.

Sendinblue's most economical plan, aside from the free plan, starts at $25 per month for 10,000 emails ($0.0025 each email).

Sendinblue does not provide a money-back guarantee, unfortunately. You can, however, try out their service for free to get a sense of how it works.

6. Mailchimp

  • Pricing: A limited number of free plans are available; premium plans begin at $15 per month.
  • Best for: Publishers, eCommerce.
  • Unique Feature: Multi-step custom workflows are a unique feature.
  • Ease of Use: 5/5 – Very Easy.
  • Drag & Drop Editor: Available.
Mailchimp

Mailchimp is a well-known email marketing service that allows you to create emails by dragging and dropping content blocks. While it may seem complex at first, Mailchimp's knowledge library is there to assist you.

When it comes to enhancing the success of your campaigns, Mailchimp's email platform also allows you to conduct cross-device email testing to see which elements work best for your target audience. This email marketing platform also offers a landing page builder, which can help you generate more leads.

Furthermore, Mailchimp includes a number of automation capabilities, such as multi-step processes, that enable you to design complicated onboarding sequences and drip campaigns for your subscribers. To engage potential consumers, you can utilize this functionality to generate a welcome email or a cart abandonment automated email for eCommerce.

Overall, Mailchimp provides a wide range of excellent email marketing and sales toolkits. However, it may not be the best option for new business owners that want to move their customers quickly through the marketing and sales funnel.

Mailchimp Features

  • Advanced behavioral segmentation and targeting.
  • To ensure that nothing goes wrong, conduct cross-device email testing.
  • Improve your lead generating efforts by using landing pages.
  • To measure critical parameters, reporting and Google Analytics integration are available.
  • There are numerous connectors with well-known programs.

Mailchimp Pricing & Plans

Mailchimp features a free version with a restriction of 2K contacts each month. However, if you submit as much as the spending limit, you will be charged more. Mailchimp's Essentials plan is $15 per month.

7. MailerLite: Best Tool for Tracking Email Campaigns

  • Pricing: Free plan available, paid plans $10/month.
  • Best for: Creatives, Bloggers, SMBs.
  • Unique feature: Email open rate by location.
  • Drag & Drop Editor: Available.
  • Ease of Use: 4/5 – Easy.
MailerLite: Best Tool for Tracking Email Campaigns

MailerLite is a great email marketing tool for small businesses since it has a simple user interface and plenty of complex functionality to meet your demands.

In just a few minutes, you can develop fantastic email campaigns for your business using the HTML editor, rich text editor, and drag-and-drop editor. You may also utilize MailerLite's email templates to make cool email newsletters if you don't feel like developing something from scratch.

Among the various capabilities given by this email marketing platform are automation, contact tagging, and list segmentation. The biggest feature, however, is its open rates by location function, which not many email marketing providers offer and can aid in the improvement of your overall marketing strategy.

MailerLite Features

  • HTML editor that is unique to you.
  • By using registration forms, you may increase the number of individuals who subscribe to your newsletter.
  • Optional A/B testing to confirm that everything works.
  • One of the many connectors available is WordPress.

MailerLite Pricing & Plans

The free plan is sufficient for small enterprises sending up to 12K emails each month to 1,000 recipients. MailerLite's paid services begin at $10 per month if you don't have a free account.

8. Constant Contact: The Best Email Marketing Platform

  • Pricing: A 60-day free trial is available, with subscription options starting at $20 per month.
  • Best for: Governments, educational institutions, and event organizers.
  • Unique feature: Management of event invitations is a unique function.
  • Ease of Use: 4/5 – Easy.
  • Drag & Drop Editor: Available.
  • Mobile-Friendly Editor: Yes.
Constant Contact: The Best Email Marketing System

"The user experience is quite easy but takes a bit of time to get used to navigating around the campaign management tool," one of our novice testers said about Constant Contact.

You have several choices for importing your email contacts. Copy and paste, import emails in bulk from a folder, and integrate contacts from Gmail, Outlook, or other third-party apps are all options. The overall process is clear and simple to implement.

The mail design process from Constant Contact incorporates a drag-and-drop interface as well as element modules. You can start building your email from start and use all of the various layouts as a starting point. 

You can add items or change a selected one using a variety of useful toolbars. When adding an image, however, you must walk through three windows, which we believe is excessive. You may always use the preview option to see how the current version might appear in someone's inbox while you're building your email.

You choose the recipients, set a headline, and decide when your email gets delivered after you've made it. After that, you may return to your dashboard and view some basic information about the performance of your emails.

Constant Contact Features

In today's environment, Constant Contact's service offers all of the modern capabilities required to construct an efficient email marketing campaign. Only the higher-tier plan has access to some of the more complex features. As a result, be sure you choose the proper package with the features you want.

Constant Contact's key features include drag-and-drop graphical interfaces, mobile-responsive emails, list categorization for focused emails, individualized emails, and marketing automation features, in addition to the infinite number of emails you may send.

Their customer service is available by phone and live chat, and they also offer a large knowledge library with more marketing articles to peruse.

If you still don't have a website, their packages include hosting. With this tool, you may design a whole website, landing pages, and even eCommerce sites.

Constant Contact Pricing & Plans

Constant Contact offers two subscription levels, with the price ratio of the number of contacts added to your account. The most basic plan is $20 per month for 500 connections ($0.04 per contact).

They provide a terrific 60-day free trial with no credit card required. During the trial period, you're restricted to 100 contacts, but it's still a safe way to try out their service. In addition, paid programs have a money-back guarantee for 30-days.

9. HubSpot

  • Pricing: Free plan available, paid plans $50/month.
  • Best for: Marketers, Startups, Tech, Bloggers.
  • Unique feature: Powerful CRM.
  • Ease of Use: 4/5 – Easy.
HubSpot: Best Software For Email List Management

HubSpot is a well-known all-in-one marketing platform that provides you with all of the tools you need to grow your company. Along with a landing page builder, forms builder, meeting planner, and live chat tool, their email marketing service is included in their free CRM package.

The true strength of the HubSpot email marketing tool is the CRM, which allows you to constantly log all of your contacts' details as well as their interactions with your company. You may then use this information to produce your mails also more customized.

HubSpot's email marketing platform also includes a few other tools to aid in the growth of your email list. You can simply create a landing page with only a signup form to gather new email accounts that will be automatically added to your CRM. Live chat and bots, ad management, and ticketing software are some of the other free tools available.

Powerful automation processes help to design custom autoresponders and automate your sales process from start to finish with a range of triggers.

HubSpot Features

  • Tokens for personalization to customize your emails
  • To find the winning variations, use the A/B testing function.
  • CRM keeps a record of both of your clients' contacts with your business.
  • Themes that can be modified using the drag-and-drop builder
  • Forms, popups, live chat, and landing pages are all good ways to capture leads.
  • Popular tools, including a WordPress plugin, are integrated.

HubSpot Pricing & Plans

The free HubSpot package makes it easy to share up to 2K emails per month. Paid subscriptions start at $50/month and provide you access to all of HubSpot's marketing services, allowing you to send more emails and use advanced automation features.

10. ConvertKit

  • Pricing: Limited free plan, paid plans start at $25/month.
  • Unique feature: Easy-to-use email editor.
  • Ease of Use: 4/5 – Easy.
  • Free Version: Yes.
ConvertKit

Here's a quick rundown of what our testers thought about ConvertKit: “ConvertKit's user interface is incredibly basic, perhaps even too basic. You don't get some of the more current capabilities, such as a drag-and-drop editor or a larger range of templates, but you can get the job done quickly. Also, newbies won't be confused by the clean look and feel."

You have three options for growing your email list: adding particular contacts, bulk uploading emails from a CSV format, or importing your contact lists from another provider. Despite the lack of a copy-paste option, you can easily create a CSV file to avoid this issue. ConvertKit only supports one contact list, which you can arrange using tags.

Things get a little awkward when it comes to creating your email. ConvertKit doesn't offer a modern drag-and-drop tool, so plain text and custom HTML code are your only options. There's also a muddled process for choosing a template, with only three choices. 

The plain text editor, on the other hand, is sturdy and not crowded with countless options that can be confusing to newcomers. By highlighting a line of text, you can still access many editing choices. The following step takes you to the preview area, where you can see the entire message and double-check that it's ready to send.

ConvertKit Features

The feature set of ConvertKit is typical of a modern email marketing service. They place a strong emphasis on your development and even offer a well-designed course for creating and launching email marketing campaigns.

You can send many more emails as you want to your contacts using ConvertKit. Other notable features include email automation, tailored content, a sign-up form builder, tag-based consumer segmentation, and more than 70 third-party integrations.

During business hours, live chat is available for customer service. You can, however, contact assistance outside of these hours by creating an email ticket. With the paid options, Premium, and Priority support, you get better support features. 

They also provide a knowledge base and a library of valuable marketing articles that you can use to learn more about the service or email marketing in general.

ConvertKit Pricing & Plans

ConvertKit has both free and premium subscription programs. The subscription plans are subscriber-based, and you can migrate your data from another email marketing solution for free.

The smallest paid plan is $25 per month (paid annually) for 1,000 contacts ($0.025 per contact).

ConvertKit also offers a 14-day free trial with their paid plans for up to 35,000 contacts, in addition to the free plan. If you have more, you are eligible for a tailored demonstration from the company. They provide a 30-day money-back guarantee.

Conclusion

Email marketing is one of the most lucrative marketing channels available, and with the appropriate tools, you can propel your company to new heights.

While many email marketing tools, fortunately, offer a free trial if you aren't willing to commit entirely. In any event, select intelligently to go with a product that offers extensive capabilities at a minimal price and doesn't require a lot of time to learn.

So, don't forget to send us about yours in the comments section below, share information, and, if you haven't already, sign up for a free Getresponse account and try out the advertising platform.