How to Become an SEO Consultant in 2022

How to Become an SEO Consultant in 2022

An SEO Consultant is engaged with one primary purpose in mind: to assist their client in achieving the best possible search engine rankings. It's becoming more difficult to outsmart and ultimately outrank competition due to regular Google algorithm tweaks, and changes to the way website content are rated.

Because SEO is becoming more complicated, the demand for skilled SEO Consultants is growing on a daily basis, and if you can demonstrate outcomes from the previous consultations, you'll be in great demand.

How to Become an SEO Expert

An SEO consultant, unlike all the other professional careers, is either identified or educated through an SEO-specific course.

Here are several steps to get you to begin with SEO:

  • Keep up with the latest SEO news. It's critical to maintain your knowledge up to date, whether you attend SEO networking events or join LinkedIn groups dedicated to the subject. Attending these conferences also provides an opportunity to network with like-minded experts.
  • Make a portfolio out of your website. You should get one as early as possible if you don't have one. To be in the world of digital marketing requires an online presence, and being an SEO requires a strong online presence. Your website should be optimized to the point where it can serve as a showcase for possible clients, and attract visitors from related searches.
  • Take on one or two charitable initiatives to boost your profile. If you're a new business (or have a small customer base), donating your services for free to charitable organizations can help you build brand awareness, gain visibility from being the face behind the charity's SEO efforts, and show off any work you do for them.

What Factors do Clients Consider When Hiring a Freelance SEO Consultant?

Hire SEO Expert

Potential clients are likely to find SEO experts in the same way you find a service provider by completing a quick search. This relates to the importance of having a well-optimized website that you can utilize as an interactive portfolio.

A digital CV, albeit more traditional and obsolete by some, is a terrific method to have a linear explanation of your achievements over time. Remember that a consultant's CV will differ from that of an employee.
  • Include Google links to illustrate the ranks of the websites you've optimized. A screenshot of their previous position is included.
  • Client testimonials should be displayed.
  • Display the information as if it were the "ideal" web copy. For instance, content should include:
  • A convincing proposition
  • Choose the correct audience to target.
  • There must be a reason.
  • It's important to have a sense of trustworthiness.
  • It must be jam-packed with keywords.
  • Promote yourself – Include a call-to-action at the bottom of each page, such as a contact number, email account, and an URL to more of your work, to persuade visitors to use your services.
  • Improve your website's performance!

SEO Consultant Salary

An SEO consultant's average daily charge ranges from $150 to $400 per day. This is mostly determined by your location, experience, the scope of the project on which you've been recruited to consult, the duration of the project, and, of course, the client's willingness to pay.

SEO experts with deep expertise can control much higher fees, particularly if they already have assets and testimonials to back up their claims of previous success.

Why SEO Consulting?

Because of changes in business work procedures, more people are choosing to run their own limited companies. But it's also because being your own boss gives you more freedom, control, and financial benefits.

It's important to realize that, while you can command significantly higher daily rates as a consultant. You'll lose out on holiday and sick pay, as well as other perks when you switch from full-time employment to contract work.

Increased Pay Rates

That's only reasonable because, unlike existing staff, you do not receive vacation or sick pay, giving you better bargaining power.


The SEO market is continually in demand and offers a plethora of chances.


Your practical and managerial skills will improve as you take on additional contracts. Experience adds up and helps you advance in your job while also increasing your billable daily rate.


You have complete control over which contracts you accept.


You may be able to work from home as an SEO consultant. Allows you to set your own hours and schedule tasks around other responsibilities.

Reduced Taxes

Any financial adviser will tell you that driving your own limited partnership is perhaps the most tax-efficient ideal solution.

How do I Find an SEO Contract?

Find an SEO Contract

Recruitment sites are the most common technique to find a contract. Look for IT contractor specialist agencies because they are more likely to promote SEO contracts.
You could also approach companies directly to get a contract. Larger organizations usually have a careers section with a phone number and an email address. You can just send your Cover letter and resume here.

The biggest advantage of working as a Search Engine Optimization Consultant is that you will have expertise in a never-ending industry. Almost every customer uses the internet, and almost every business with a webpage would be interested in your services, giving you an almost infinite list of potential customers.

SEO experts are frequently hired by marketing and public relations firms. Although they may already have a chosen SEO expert on file, you should nonetheless put it in your portfolio.

It's a good idea to connect with as many agencies as possible. Their personal info, like telephone number and email address, is usually available on their websites. Consider using LinkedIn to find a point of contact if you're having trouble finding one.

Alternatively, you could market your service to prospective clients, and just don't ignore it to keep your site in peak condition. It's crucial to note, though, that this is a highly competitive industry, and finding a contract isn't always simple.